The Cookie Factor that Balances Profit with Progress

Date: May 16, 2014 By: greystonbakery


Through the 1960’s, companies felt social responsibility was part of their culture. That all changed after a 1970 essay by Milton Friedman in the New York Times –“The Social Responsibility of Business is to Increase its Profits.”  But recently a new type of corporate status has become popular, the Benefit Corporation, which requires companies to do social and environmental good.

Social responsibility has a warm, chocolatey, toasty fragrance. It’s what the air inside Greyston Bakery in Yonkers, N.Y., is perfumed with, and it’s enough to stop a reporter in her tracks.

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